People have been using beetroot juice for thousands of years to promote the production of red blood cells, to support liver or kidney regeneration, or to delay fatigue, for example.

 

Beetroot juice is a powerful antioxidant and should be consumed by anyone who cares about their own health. From an athlete's perspective, it is literally an onslaught of oxygen to the muscles and high-octane fuel.

Because of this, it can help both amateur and professional athletes achieve their goals.

 

In 2005, the company began producing organic beetroot juice, which was renamed Beet It in 2009. Since 2008, the company has worked with over 300 medical and sports research projects to test the benefits of the nitrates found in beetroot juice. Based on the remarkable findings of this research, the company has developed the Beet It Sport line of sports performance products. Since 2010, Beet It Sports products have been used by an increasing number of top sportsmen and women from around the world.